Abbey Dawn is a clothing line designed by musician Avril Lavigne,
exclusively for Kohl's in the US. The names goes back to Lavigne's childhood, where her father nicknamed her Abbey Dawn, and her High school friends would often call her Abbey. The line was initially described as a 'Juniors' lifestyle brand', but since then has evolved to accommodate older girls. As of December 2010, the line has included men's clothing, heavily influenced by her brother's and bandmate's style. The girl's clothing is inspired by Lavigne's personal 'punk' style, and as the quality of the clothing has improved the line has become more expensive.
Accessories
Avril Lavigne has also designed jewelry for Abbey Dawn, this includes necklaces, bracelets and earrings, and consists of skulls, crossbones, lightning bolts, hearts and stars. The theme includes Abbey Dawn's trademark colors - Pink, Purple, Red and Black. Lavigne also designed exclusive watches for the clothing line. As of Summer 2009, bags were available in the Abbey Dawn collection, and exclusively to Boathouse there are now belts and sunglasses.
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